So you don't want to be a pro-blogger eh?

yesterday and todayOne of the most popular reasons for which bloggers avoid getting their own hosted account seems to be that they assume that this is something appropriate only pro-bloggers. About half of the responders until now have expressed this sentiment and I can understand that as it was my impression when I started blogging back in livejournal.

The reasons we turn to blogging are numerours. I won’t get into specifics but I believe that each of us needs to introspect and distill the exact reason(s) they is doing this.

yesterday and todayOne of the most popular reasons for which bloggers avoid getting their own hosted account seems to be that they assume that this is something appropriate only pro-bloggers. About half of the responders until now have expressed this sentiment and I can understand that as it was my impression when I started blogging back in livejournal.

The reasons we turn to blogging are numerours. I won’t get into specifics but I believe that each of us needs to introspect and distill the exact reason(s) they is doing this. My own, for example, are (in order of importance)

  1. To express my philosophy and hopefully make someone’s life better.
  2. To write down and spread my knowledge and experience to others.
  3. To serve as my personal soap box where friends and family can come for news.

In all of these reasons, pro-blogging (having money as your primary reason) never appears in any form. Indeed, in the Division by Zer0 you will not find even  a single advertisement as of this moment. Money is simply not my target.

And I’m not the only one. If you look around, you’ll see quite a few people with self-hosted blogs that have very little to do with pro-blogging. Many of them don’t have ads. Many of them post quite irregularly.

And yet, we all went with self hosting. Why? Control.

WordPress is a brilliant CMS and If you think blogger is good enough, it is just because you have never seen what is possible if your have this power.

Do you want a simple blog where all you want to do is write a post now and then, manage your comments, see your stats and not much else? Why not have a choice of hundreds, if not thousands of themes, easily customizable (much, much more easily than blogger, believe you me) and with perfect control of every aspect?

How about using hundreds of widgets for anything you might think of, where before you might either have to rely (and pay) a third party or not have the choice at all (as in the case of wordpress.com and livejournal)?

Total control and oversight?

It has it all.

What if you change your mind down the line and decide to actually make some money of your blogging? As humans, we change all the time. I went from the default livejournal account to self-host in one year. I went from posting mundane life stuff to posting primarily philosophically and tech in the next year. As a result I’ve seen my readership quadruple in a very short amount of time.

Thus, even though I am still not even close to being a pro-blogger (nor do I plan to be one), It would be a nightmare for me now to go back to free hosting. Having to wait until blogger codes a needed feature that’s been around for ages everywhere else? Having to beg wordpress.com to allow a simple script? No thanks.

Self-hosting is not for making money. It’s all about retaining control of your own little place in the internet and doing anything you might want to without relying on a third party in any way. If your reasons for not doing it is because you’re not aiming for success, then you’re not only missing out but you may end up regretting it later.

A chain reaction of popularity

It seems that someone noticed what I wrote about reddit:atheism and decided to submit all his posts to reddit [1. UPDATE: It seems he didn’t submit all of them after all. I just noticed he’s been mainly submitting his own posts on reddit for a while (that pop whore) and didn’t notice the dates. Just ignore the “all” 😉 ] which led to one of them being resubmitted to digg which ended with their server going b0nkers.

It was at this point that one wonders “Where the hell is your supercache” :P. I could practically hear in my mind’s ear, Adrian going “Hooooooooly Shiii-“

Well, at least now you know how useful submitting your better posts to reddit can be 😉

PS: I’ve said it before and I’ll say it again: Goddamn pop-posts getting dugg and then getting as many hits in one hour as I get in one month. It’s not fair I tells ya! [/rant]

The Reddit Community and Why It's Useful for Freethinkers

So you’ve used the reddit voting system, you got some hits and you love the minimalism of it. By now you may have even gotten a post on the front page by which point you may have noticed quite a lot of comments, a lot of them inane, while others are long-winded. Should you care or pay attention if they’re not commenting on your own blog?

They’re talking about your thoughts and opinions aren’t they?

If you’re like me, and your main purpose in blogging is to spread your knowledge and replicate your ideas in other minds, comments are your bread and butter. There’s nothing else I give more credence to, than receiving comments (well, receiving trackbacks is also nice) and apparently the reddit community is more than happy to do just that.

The reason why so many people comment on reddit, instead of your own site is the same reason reddit is attractive in the first place: Ease of Use. It is much simpler for a logged in redditor to leave a comment on the story link than to leave in the comments of a blog. This just reinforces my impression that comment usability is important.

Just compare how many comments Vjack’s latest (excellent) post has received, compared to how many are under the reddit story and you will see what I mean.

Another useful feature of reddit is that it makes it easier for people to continue a conversation once someone replies to them. It is not as good as getting an email as with Intense Debate, but as soon as someone visits reddit, they will be able to see that they have a new message, which is really the direct reply to a previous comment. This really keeps the conversation flowing, unlike a blog where unless someone subscribes to the comments, they will most likely forget. If you want people to pay attention to your writing, you have a chance to make them pay attention there 😉

Some may have some reservations about the quality of the comments that one may find in reddit. I’m glad to say that from personal experience, the maturity level of the redditors is quite higher than, say, digg. Not ony do you find great commentary but if you’re lucky, you can get some instant blogging material as well 😉

As you’d expect, comments can be voted as well. This has the effect of making the least liked comments drop to the bottom while having the more insightful ones immediately visible. Very good for avoiding trolling and finding the interesting stuff to reply to.

“What about Karma?” I hear you ask. Well, in reddit’s, it’s not a case of a silly woo-woo belief in metaphysical retribution but it is a semi-accurate representation of a user’s activity and success in reddit. You get rated both on the quality of your comments and your posts. It’s not really important but it’s nice to see increase.

One final thing, relating to the various subreddits. What I have noticed in the Atheosphere is that generally the same news keep being recycled over and over. At some point one can always read so much about Crackergate, pedophile priests and whatnot. Using the various subreddits to subscribe to the things that interest you will not only allow you to increase the various subjects you might write about but it can help you posts your articles in various categories and reach a wider audience.

Sometimes it is worth hearing opinions outside our limited circle of the Godless.

How to use Reddit:Atheism and Increase your Readership

As I have taken recently a bigger interest in my blogging methods I have started paying a bit more attention to what services work and how. I have taken a special interest in what is related to Atheism and how the Atheosphere (which I’m hoping you’re a part of) can utilize them to increase our visibility.

To this end I wanted to raise your attention to the Atheism subreddit which has gone live a short 6 months ago, shortly after the creation of custom reddits was implemented. Within that short time it has acquired more than 15K subscribers which, if you consider that the most any subreddit has is 53K is pretty impressive.

Some of you may wonder how reddit:atheism has achieved this significant amount of users when The Atheist Spot is still struggling to get more than 5 votes on any individual post. The answer lies in usability.

Reddit is really simple and really minimalistic. Most things take just one click to achieve and you’ll be hard pressed to find anything requiring more than two of them. Indeed, a lot of care has been put to create widgets and bookmarklets that make voting and submitting as quick and painless as possible for logged in users.

How does this simplicity help?

First of all, as a simple reader you can just grab the bookmarklet(s), (put them in a folder if you want) and once you’re in an article worthy of your interests (not just atheism) just vote it up. If it’s on reddit you’re just told that it’s voted (without leaving the page!) and if it’s not, you can submit it with an extra click. How easy is that?

Contrary to digg (and clones) you don’t have to type a description or check for duplicates and pass through a 10 step process to submit. The only thing you need is the url and title which are automatically grabbed. If you have your favorite subreddits selected, the choices of where to submit are one of them, which make it a breeze to send to where it belongs.

As a blogger, all you have to do is grab one of the widgets and put it in the area of your choice. You can see mine on the sidebar under the “popularity” header. Not only does this allow your visitors to vote up/down and see how popular a post is but they (if they are good an loyal readers 😉 ) can submit it with an extra click of the mouse. There’s practically no reason not to have the widget somewhere.

How about increasing readership?

Until now I considered Stumbleupon one of my better referrers as I would get at least a 100 hits per time one of my articles was stumbled. However after using reddit for a while now, I think there’s a new contender. Since the 7th, I have had five of my posts sumbitted on reddit, of which just one passed 5 votes (none passed 20) and I still got almost 600 unique visitors and my subscibers increased by 1/3. Compare that to Stumbleupon in which I had five posted since the middle of July and it still only barely managed to exceed 600 hits.

To be fair, Stumbleupon had a much lower bounce rate but I was pretty much testing the waters in reddit and submitting anything. Which leads me to my next point.

Submitting

As I said above, my submissions above ended up with me just getting downmodded quite aggresively. Even the post I assumed would do well barely got 5 points. It became obvious that the reddit crowd is quite opinionated.
To tell the truth, I still haven’t found the winning formula (impossible in 2 weeks) but I have noticed that news usually hit the top but insightful posts tend to do quite well. This is good news for people like me who generally don’t just repeat the same content over and over. Hell, even my interview did ok.

One good tip is to provide some kind of image for your posts. As reddit grabs an image automatically, it usually grabs the first image in the page. If you don’t have a header image like me, the first one is usually the article related pic which should hopefully be related to your content. From personal experience I find that images tend to attract attention.

There are two other good things about submitting in reddit however.

1. You can submit to more than one subreddit at a time.

While news tend to do good in Atheism, in the small cousin subreddit of Freethought, blogposts and opinions tend to do quite well. If you submit to both and someone votes from your site or with a bookmarklet, both will rise in votes.

If you write something that might be of interest to different crowds (say, Atheists and Bloggers) you should submit to all the appropriate categories.

2. New posts are not hidden away

It is a classic problem in Digg and Atheist Spot (for me at least) that when one submits a new post, that is hidden away in a special tab reserved for upcoming stories. This means that unless your topic happens to hit the front page by the few(er) that view these submissions, you’ll rarely see any referrals.

Reddit does this differently, when a new post is sumbitted, it appears without a rank on the front page and can be voted up and down. Once some time has passed, the rank appears and you can see how well it does. This hiding of the rank and appearing on the front means that even if you get downvoted by the various trolls that lurk in reddit, you can still get some views and hopefully catch up.

Another interesting thing is that the front page is not just the top posts but rather the order is decided by time and votes. Thus, as time passes, a post starts dropping and can only be buoyed up by getting voted on. Eventually there’s no one else to vote and it drops off, but until then it’s quite possible for a post to hang around in the middle of the page for a day or so, even with less than 10 votes. For blogs where we might get our normal visitors over the span of two or three days this is especially useful.

Solidarity

As I mentioned above, there are troll that lurk in reddit and opinions can differ quite a bit and as a result we may need at least a bit of solidarity as Atheobloggers. I make it a habit now to always vote up articles of bloggers where the widget is displayed (and the article is voted), unless I outright disagree. The more of us that register and do this, the better all of us will do. Since voting up is so quick & simple, I don’t see why we shouldn’t.

To be continued…

This post is starting to get a bit long winded with all the things I want to say so I’ll stop here. Look for the next (and hopefully last) part of this series where I’ll explain how the commenting system of reddit gives some unique opportunities for extended dialogue, the fun of memes, karma, maturity and various other little tidbits.

Poll: Why aren't you self-hosting your blog?

I’ve noticed that many bloggers in the Atheosphere are quite prolific and popular, but instead of doing what most would expect, that is move to their own domain and manage their own hosting, they either remain in free hosting services (like the Atheist Ethicist) or just get their own domain but remain hosted (like Atheist Revolution). To my continuous surprise, there’s quite a lot of them.

This intruiges me and I would like to know the reasons why you belong to the above group. To this end, I’ve started the following poll [1. If you choose point 7, I’d love to hear why in the comments] [2. Note that you can select 2 choices]:

[poll id=”2“]

Now rest assured that there is a method to the madness . I am not just doing it for my own amusement but I will actually utilise the results I get for your benefit.  I will reveal the how and why in one week, once I have (hopefully) enough answers.

if you are an Atheist who has been blogging for a while, has even a medium audience and still uses a free blog hosting (wordpress.com, blogger, livejournal etc), please take the poll. You can make up to two selections and your answers and comments will affect my follow up post.

I would really appreciate if you spread the word to others in the Atheosphere that might not read this, so as to increase the sample.

Cheers!

UPDATE: I replaced the 6th question (currently 0) with “Other” please use that if the current choices don’t represent your reasons.

Quote of the day: Non euclidian IKEA

If the image wasn’t funny enough by itself, the quote kills me.

If the image wasn’t funny enough by itself, the quote kills me.

– Hello, Ikea help line? I can’t put my bæd together, the optical illusion wasn’t in the box.
– Ah, that happens a lot with our non-euclidian R’lyeh product line. Hold on, I connect your with our dedicated support.
– Ia, Ia ! Cthulhu ftaghn ! Ph’nglui mglw’nafh Cthulhu R’lyeh wgah’nagl ftaghn ?
– Damn Swedish.

Somebody hand this redditor a beer.

6 reasons why you shouldn't obsess about your Technorati Authority

The goodsIn recent days I’ve seen post after post (after post after post) of atheist bloggers writing a page full of links and putting it on their weblog. I was mildly amused at first but seeing people continue to do it, I decided to write a short post on why this is not only useless, but may actually harm you. First of all…

The goods
CC License: the ryan king

In recent days I’ve seen post after post (after post after post) of atheist bloggers writing a page full of links and putting it on their weblog. I was mildly amused at first but seeing people continue to do it, I decided to write a short post on why this is not only useless, but may actually harm you. First of all…

1. Who Cares?

I’m always confused on why so many people hunt this precious authority in the first place.  I can honestly say that I have never, ever found a blog from its authority. Nor have I ever rated a blog from it. Hell, I haven’t even had my opinion improve by noticing how much authority a site has.

Your technorati authority is an ego stroke, plain and simple. Nobody gives a rat’s ass about what anyone else’s authority is but his own.

On the other hand, do you know what makes me more interested in a blog?

2. Subscribers

When I see that little feedburner icon showing a decent number of subscribers I always think something like “If so many people have subscribed to her, she must have something interesting to say”.

What makes you more interested.

  • Seeing my Authority?
  • Or seeing how many subscribers I have?

Alright, alright, you caught me. I don’t really have that many subscribers (I’d wish). These are actually vjack‘s but I borrowed them to make a point [1. Btw, does anyone consider it insane how many subscribers that man has! He must be faking it somehow…I’m certain of it! :P] .

Your subscribers are much more important than your authority and you shouldn’t sacrifice the former for the later (see point 4)

3. Punishment

When you make posts like these you may assume that you are selflessly helping others bloggers get a better authority (see point 1) but what you have to have in mind is that both Search engines and Technorati are not idiots.

When Google sees a new blog having 300 links one after another, little bells start ringing, gears start turning and sooner or later you start suffering the results. Some of you might not care but seeing as you don’t really achieve anything with it, why do it?

If this kind of thing worked, do you know what would have been at the top positions? Splogs. How difficult to you think it is for 10.000 of them to join a blogroll and jump to the first places?
Don’t be annoyed that you can’t game the system. Be happy that the system cannot be gamed.

4. Annoyance

Have you had the situation where you see a new post from your favourite blog in your aggregator, opened it and was treated to a page full of linkspam? I know I have.

Have you had the situation where you see a linkback, get all excited about it, follow it back only to discover a linkfarm? I know I have.

It is simply annoying. Don’t treat your loyal readers like that.

5. Relativity

There’s millions of blogs on the internetubes at the moment and  thousands of them are vying for this all-important technorati authority. What most don’t realise is that people don’t care who’s on the top 10 (it’s usually tech blogs and lolcats) but rather who’s the authority on the subjects of one’s interests.

Technorati can’t tell you that.

6. You’re doing it wrong

Do you know why blogrolls are generally not counted by search engines and technorati? Because they are irrelevant. A Blogroll is there to show others who else you are reading or find interesting. A generic blogroll like the Atheist blogroll is something that you are not reading. You know it, I know it and Technorati knows it.

Why is it irrelevant? Because nobody uses the damn thing. I can count on the fingers of one hand the number of times I have followed a blogroll link and the same goes for the number of times I’ve had a link to me from a blogroll. If people don’t use them, why do you expect automated ranking to consider them?

Pretending this is not the case by posting your blogroll at various places and hoping they don’t notice is just wrong.  If you do want to help other bloggers do it right.

  • Link through the main article. A link through the body text counts 100 times as much as a blogroll link. This in not only because of google algorithms but because there links are used by your readers. They are useful.
  • Link to actual posts. Linking to the main page of a blog is not very helpful and most people just bounce away. If you want to do the most good, link to the permalink of a specific article you liked and that others might also enjoy.
  • Link often. There’s not better way to drive traffic to your favorite blogs than by linking to them in your articles. Point people to insightful posts they make or comment on something they write. Not only does this improve their authority, but it helps them be discovered.
  • Don’t overdo it. Linking to 100 different blogs in one month is much more efficient than linking to 300 blogs in one day.

A final word

Before I close this post I want to make sure that I haven’t given you the impression that blogrolls are not useful. Indeed a short blogroll of someone I like does make me click the links to see what I might discover. It is the humongous lists of hundreds of links that just make me blank out.

For example, the Atheist Blogroll is at the moment at 760 individual blogs! This number is pretty much unworkable for humans without extra tools but it does not mean it’s not useful otherwise.
However boosting the technorati authority is not one of them.

If you have any objections to these points or want have another one to mention, feel free to post them in the comments.

The Debate is Intensifying

Just thought I’d let y’all know that Intense Debate is stepping up their game.

The obvious thing that has changed is that they have completely revamped their hompage layout. It now feels more clean although imho the old one was not looking bad either. You can take a look at how it looks for me from the thumbmnail below.
Nevertheless, I like the new one as well and I can’t be unhappy when finally my OpenID works as well 😀

My Dashboard

The also have support for Akismet which is awesomeness. Anyone cooperating with the WordPress guys is top man in my eyes. Any money that goes to them is certainly coming back to me in the form of a better WordPress.
Plus, Akismet is pretty fucking efficient 😉

But the best part is yet to come. I’ve been waiting for their new version of the WordPress plugin since June for many sweet stuff has been foretold about it. SEO on comments, keeping your comments in your wordpress etc. Well, apparently this is coming out today as well, or at least the announcement dates. I can’t help but feel that this is partly in retaliation to the recent Disqus upgrade. Hopefully they did not rush this out for a very buggy plugin will only turn people off.

Still, this plugin has great shoes to fill. Reading about the Disqus features, my mouth waters and I need IDC to not simply catch up, but overtake them. I have faith that they will achieve it as I know some of the names working on it and that makes me feel hopeful. Add to that all the ideas I’ve given them over the past few months and I’m certain that great things are a-coming.

Still, this rapid pace of upgrades only shows how good open competition between startups is for the rest of us 😉

IDC is growing better by the week it seems and I keep finding more uses of it constantly. So, get in the game already and join my growing list of converts. Don’t worry, no mind-altering techniques have been employed, other than my charming wit of course 😉

Threads and Comments.

Threaded comments are the next best thing to happen to blogs since trackbacks. It provides fluid and concise interaction and the ability to keep easy track of the discussion and the commentors engaged.

yeah man, like totally
CC - Credit: skampy

Let me get this out first: I love comments! It is very enjoyable to interact with people who happen to read my little corner in the internetubes. Yes, seeing from the stats that 100 or 200 people have read an article is nice but how do I know if they agree or disagree. How do I know if I made a horrible mistake in thinking or gave someone a fantastic insight without realising it?

This is why, if there’s any thing I’m constantly improving here is the commenting experience. I wish it to be as easy as possible to see what others have to say and hopefully strike a conversation and this is why I have found Intense Debate Comments (IDC) to be so great for that purpose.

I’ve explained before how IDC owns Blogspot native comments and now I want to explain to you why IDC is so good if you’re as big a comment addict as I am.

I was reading this excellent post about getting more comments on things you write and it gives some solid tips of which many I plan to follow in the near future. The very first tip was the most important imho as well

1. Be active in your own comment threads.

If you’ve commented recently here you’ll have noticed that I very rarely leave a comment unanswered. The exceptions usually are when the discussion is at an end or when there’s nothing to really reply but “thanks” (and sometimes I even do that). Now, normally, in a classic commenting system, comments just fall under each other which makes them not so easy to read through. People utilise blockquotes or threading hacks to make this easier but most of the time it only become marginally better.

If I write a post and then go to bed and get 10 comments, in the old system the only thing I can do is create a long reply and just reply to each commenter by name (classic way is by prepending @name before each reply or with blockquotes). This is generally not only time consuming but doesn’t look half as good as it does with threading. Using a threaded system I can reply to each commenter directly and have it look as it should: a personalised reply. If that person decides to reply more, this allows us not  have a conversation at this point which just flows so much better. Just see my latest post as an example.

But there’s another hidden bonus when you use intense debate. When you directly reply to someone, he automatically gets an email informing him of that, along with the reply text and what they replied to. As someone who is using his emails as a primary notification system, I can tell you that being able to see their comment along with my reply makes me very eager to reply. If you want to maintain reader interaction, there’s nothing better.
Oh, and did I tell you that people can reply to comments via replying to that email? Can’t get any sweeter.

But the benefit of threading do not end here. Do you know those very complex and long-winded discussions where each person end up quoting the others points in order to reply to each. Have you noticed how each point becomes a discussion of its own and the whole answer becomes pretty much impossible to follow? Nevermind that the length of each comment is doubled due to the quotes and the extra time and checking it takes. I’ve had that. A lot. It’s ugly.

However, recently in a very…err, intense debate I asked my opponent to stop using blockquotes and instead reply once to each specific point he wanted to and I would do the same. If one of us wanted to reply to subpoints in a reply, we were to split it with blockquotes to two different replies so that the opponent can then reply to each if necessary.

To my eyes, the results were much, much more readable. You can see that even though the discussion went for quite a length and there were many points to be discussed, a third party can easily start reading a point to its end without getting confused with the rest. Compare that with this lengthy argument I had at Dailight Atheism and decide for yourselves which one is more easy to follow.
Plus, I practically reduced the size of the discussion in half by taking away all the quotation and it went much quicker due to the email notifications. I’ve now made this a comment policy at the Division by Zer0:

If you’re going to have an argument here, thou shalt use threaded individual replies and keep thy quotes to a minimum.

Of course it pays that I have a variable width template here and the comment box can be wide enough so that threading does not end up squeezed at the side. Not unless I get a 20 deep thread I guess 🙂
Still, I never understood why people go for fixed width templates and sacrifice all their screen real-estate.

I’m going to close this article here for now but rest assured that this just one of the benefits I’ve discovered with the threading through IDC. I’ll go into them in a future post.